Everyone knows that the popularity of social media usage has increased tremendously over the past few years. Everyone from the Pope to the POTUS, to your 13-year-old neighbor is on social, which means it’s a great platform to reach audiences of all ages and demographics. 2018 is bringing a big push for video content. Of course, with things like YouTube and Vimeo, we’ve seen how much users interact with video content in years past. But now, brands are using a new type of video content to target their audiences – live-streaming.
Why Go Live?
Both Facebook and Instagram released the capability to go live on social media in 2016. Live streaming gives users the ability to release raw, unedited data to their followers in real-time. It has the same appeal of live TV but from the comfort of mobile devices like smartphones, laptops, and tablets.
Live streaming shows what’s happening in real-time, meaning that followers can stay up-to-date on the latest news and events. Live streaming also feels more personal than other forms of communication on social media, which offers companies the chance to create an authentic relationship with their consumers.
Approximately 75 million people in the U.S. watch online videos every day. By 2019, it’s projected that online video traffic will account for 80% of all consumer Internet traffic. Utilizing live streaming in your brand’s marketing plan is the best way to engage with customers in an exciting and meaningful way.
Facebook has around 2 billion monthly active users, making it one of the largest social media platforms in the world. With such a powerful active user base, Facebook is the best place for advertising and promotion. Facebook Live gives your brand the opportunity to stream content to people all over the world, and get your message out to target audiences in a cost-effective way.
Instagram Live offers your business the chance to generate meaningful relationships with your followers. Doing so will create brand loyalty among your consumers, making your brand top of mind. Instagram Live also allows for two-way direct communication between you and the consumer in real time. Authentic connections make all the difference when building trust and transparency among your consumers.
2018 is all about going live, so be sure that your brand is at the forefront of this movement. Video marketing skills are paramount to generating meaningful content for a variety of platforms, so it’s necessary to enlist the help of a creative agency that can give you results. Crisp Creative specializes in video production and can capture the essence of your brand. Contact us today to learn more.