With so many technological and creative advances, the dynamic of a trade show is starting to shift. Trade show organizers and participants can use key trends to amplify their presence and create more engagement.

Here are four cornerstones of a winning trade show.

Gradual Disruption

If you rely too much on traditional processes, your event will eventually fall short and become out-of-date. It’s important to gradually disrupt the status quo by keeping up with trends and trends and implementing them into your event. This way you can establish your brand as one that is innovative and deliver an experience that exceeds expectations.

Incorporate your Brand

Your event has its own brand. A strong brand identity is what characterizes your event and brings people back year after year. Establish your brand identity and embrace it.

Use your association’s values to your advantage and incorporate them into your event. You’ll soon have a recognizable event brand that attendees will associate with your trade show. If done properly attendance or traffic to your booth will increase and there will be a buzz about your space, the giveaways, the displays, activities or whatever you’ve chosen the lynch pin of your show brand to be.  

Capitalize on your Digital Presence

Do not discount the importance of your online presence. Both before and during the show, use digital technology to increase attendee participation.

The online community is large and gives you opportunities to engage with industry players. Promote your event before it’s held to get people to attend. Once there, incorporate digital technology into the event itself. Consider using things like live streaming and social media integration to reach global audiences and create an online community for your event.

Switch Up your Space

A report published by Eventbrite and Peerspace states that audiences are continually seeking non-traditional event spaces. Creating a one-of-a-kind experience for your audience may include choosing an event space that offers more than just four walls and a roof. If that’s not an option for you, consider transforming the physical space by enlisting the help of an event design company.

Adaptability and creativity are essential to producing a quality trade show or event each year. These four cornerstones provide a template for how to create an engaging and exciting event. To really amaze your audience, enlist the help of a creative agency. Crisp Creative offers an array of services that can help transform your trade show into a winner. Contact us to learn more about what we can do for you.